The True Vendor Difference: Part wake up call, part action plan, Seth Godin’s Purple Cow shows organizations how to add distinction-andavoid extinction-in today’s new economy.
In his book Purple Cow: Transform Your Business by Being Remarkable, Seth Godin says that the key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, a best-selling author, highly sought after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.”
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Subject Matter: Motivation
Author: Seth Godin
Other Publications: Yes